I design operating systems,
not interfaces.
I build the systems behind consumer products. The AI that audits 200+ caregivers' daily reports. The compensation logic that decides how they get paid. The identity architecture that lets one account flow from hiring through training into operations. The interface is the thinnest possible wrapper around the system. The system is the work.
Hi, I'm Aqis.
My name is Amalia Nurul Balqis — most people call me Aqis. I'm an Indonesian product designer who works on the operating systems behind consumer products: compensation, identity, audit, capacity, growth.
I've been doing AI-augmented systems work since 2022, when I shipped Sirka's photo-based meal recognition product. The pattern that emerged there — designing AI as a human force-multiplier rather than a replacement — has been the through-line of my work since.
Currently leading product+design at MainStory (operated as KinderCastle), Indonesia's premium childcare platform. Across the last release cycle, eight of thirteen systems I shipped hit or beat their target — and the ones that missed are in this portfolio too. Previously Product Lead at Sirka, with prior design and research roles at Alodokter, Smartfren, BukuWarung, and Nusantara Beta Studio.
I believe trust is built in transparent breakdowns. I default to user-driven migrations over bulk cutovers. I treat exceptions as the design space, not the failure case. And I try to build systems that earn their autonomy rather than demanding it.
Experience
- 2023 — NowProduct and Tech Lead · KinderCastle (MainStory)
- 2023 — 2024Product Lead, Clinical Programs · Sirka
- 2021 — 2023Senior Product Designer · Sirka
- 2021Product Designer · Alodokter
- 2020 — 2021Web UI/UX Designer · Smartfren
- 2021Design Consultant · BukuWarung
- 2020UX Researcher · BukuWarung
- 2018 — 2020UI/UX Designer · Nusantara Beta Studio
- 2017 — 2018UI/UX Engineer Intern · Indonesia Berbicara
Education
- 2015 — 2019BSc Information Systems · UPN Veteran Jakarta
- 20203-Month UX Fundamentals · Dunia Dalam Desain
- 2019Demystifying UX · General Assembly Singapore
Awards
- 2019Top 5, Identity Management · BCA Finhacks
- 20181st Place, Mobile App Competition · Politeknik Negeri Semarang
Skills
Languages
- NativeIndonesian
- ProficientEnglish
Older work lives elsewhere.
Long-form case studies from earlier roles are on Notion. Visual explorations and shots are on Dribbble.
Earlier case studies & process notes
Pre-MainStory work: Sirka, Pegipegi, Stayliving, Syariah, and other explorations — written up in the original Notion portfolio.
Visual explorations
The grammar everything else inherits.
Most of what I build at MainStory inherits from a shared design language: typography, color, components, spacing. Below is a snapshot of the system that runs through every product.